Since January of 2006, every week, without fail, I’ve published the State of the Brand. The blog software I use says that translates to 295 consecutive posts over almost five and a half years. (Okay, I did have a guest writer once, but I still think it has been a pretty good run). Some articles […]
State of the Brand is our weekly forum to discuss and debate brand issues, product and corporate naming, visual identity, positioning, and anything else we feel like talking about.