State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

On break…

Since January of 2006, every week, without fail, I’ve published the State of the Brand. The blog software I use says that translates to 295 consecutive posts over almost five and a half years. (Okay, I did have a guest writer once, but I still think it has been a pretty good run). Some articles […]

Welcome to State of the Brand 2006

State of the Brand is our weekly forum to discuss and debate brand issues, product and corporate naming, visual identity, positioning, and anything else we feel like talking about.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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