The (South) Butt of the Joke?
The South Butt and HumaneWatch.org both borrow visually from larger cousins The North Face and the Humane Society of the United States; both are legally problematic, but only one is a marketing problem.
Detroit and its Lions: Looking for a new roar
1. The city of Detroit and its NFL franchise Lions mirror each other’s woes. Both are in search of wins right now.
2. The new Lions logo is a striking visual evolution; likely to drive renewed interest as well as a surge in merchandise and ticket sales.
3. Also a symbolic psychological change, the visual represents a new beginning and new hope for the team and its hometown.
Wal-Mart’s new logo is a head-scratcher
Author:
Jason Voiovich
Ecra Creative Group
I do not hate Wal-Mart.
The title to this week’s essay certainly belies a distinct point of view regarding the company’s recent logo change, but it does not come from a place of elitist indignation or new age, anti-consumerist, big box angst.
In fact, I stand in humility and awe at what Wal-Mart has [...]
Everyday differentiation from Wells Fargo
Author:
Jason Voiovich
Ecra Creative Group
We sure have come a long way from the dreaded “green screen” automated teller.
Without much fanfare, Wells Fargo’s reintroduced ATM user interface sports a number of visual enhancements to speed common transactions, make the process more intuitive, and personalize the experience – all without scaring off the technophobes among us.
If you aren’t [...]
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
