State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Geek Squad: Best Buy’s Jiffy Lube

Author: Jason Voiovich Ecra Creative Group They have been called the “Peep Squad”. Allegedly, certain members of the Geek Squad organization have been caught pilfering private customer information during home service calls. (A simple Google search will yield a myriad of specific examples; I will not indulge them here.) Certainly, the label is not fair. […]

The Target debit card: Employee marketing is only the beginning

Author: Jason Voiovich Ecra Creative Group This isn’t your average piece of plastic. It is not a VISA or MasterCard. It is not a store credit card. It is not even (technically) a loyalty card. It is much better than any of those things. Target recently has introduced its newest financial invention: The Target debit […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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