State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Has it become unethical to market tanning?

The evidence is becoming undeniable – tanning can kill you. How can we justify continuing to market the service?

Unhealthy Advertising

Yale University wins today’s award for discovering the obvious: Cinnamon Toast Crunch is marketed (heavily) to kids.

Geek Squad: Best Buy’s Jiffy Lube

Author: Jason Voiovich Ecra Creative Group They have been called the “Peep Squad”. Allegedly, certain members of the Geek Squad organization have been caught pilfering private customer information during home service calls. (A simple Google search will yield a myriad of specific examples; I will not indulge them here.) Certainly, the label is not fair. […]

The light from Beacon has just been doused

Author: Jason Voiovich Ecra Creative Group Marketing’s holy grail is a just a bit further out of reach. The online social networking site Facebook recently announced that its users may now turn off the company’s new “Beacon” activity tracking tool. For marketers, Beacon really was just a little slice of heaven. The tool allowed Facebook […]

The snake oil salesman is not dead: “Smiling Bob” sells millions of pills

Author: Jason Voiovich Ecra Creative Group E ! n ! z ! y ! t ! e does not work. So says the Centers for Science in the Public Interest (CPSI) and just about every reputable physician. (The CPSI even filed suit with the FTC for deceptive advertising). [Why do I write the product name […]

Branding diamonds with a Canadian touch

Author: Jason Voiovich Ecra Creative Group Diamonds have a tarnished reputation. Highlighted in the 2006 Academy Award winning movie “Blood Diamond”, the international diamond market is plagued with accusations of slave labor, corruption, bribery, murder, and violence. Once diamonds hit the international market, their availability and price are rigorously controlled by diamond cartels in Tel […]

Stem cell technology gets some PR help from Vadnais Heights-Based BioE

Author: Jason Voiovich Ecra Creative Group It’s tough to be a stem cell these days. On one hand, you hold out the promise of treatments and cures for some of medicine’s most vexing conditions: Alzheimer’s, Cystic Fibrosis, Spinal Cord Injuries, to name just a few. On the other hand, you are a lightning rod for […]

The new world of good-for-you sin foods: Enviga, Adora, and CocoaVia

Author: Jason Voiovich Principal, Ecra Creative Group Apparently, you can have your cake and eat it to. That is, if you believe the advertising claims stemming from this newest sub-segment of the food industry. And like any promotional message, each one does contain a nugget of truth. Let’s take a look a few newcomers. Enviga […]

BzzAgents: A questionable new twist on old-fashioned word-of-mouth

Author: Jason Voiovich Principal, Ecra Creative Group Consider yourself warned. If you are of the persuasion that advertising professionals will do just about anything to get you to buy their product, then reading further will not help correct your impression. Just when you thought it was safe to trust the untainted opinion of a friend […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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