An immediate marketing challenge for the Wisconsin Dells
Author:
Jason Voiovich
Ecra Creative Group
For all intents and purposes, Lake Delton no longer exists.
On June 9, after historic and torrential rainfall, a section of the lake’s shoreline surrounding its dam gave way. The force of 267 acres of water (about 700 million gallons) ripped through adjacent highway A and emptied into the Wisconsin River, about [...]
The New England Patriot’s 17-0 regular season
Author:
Jason Voiovich
Ecra Creative Group
It looks like the Patriots can beat the NFL Network too.
For all the non-football types, let me explain. On Saturday, the New England Patriots made NFL history. In front of a nationally televised audience, the Patriots beat the New York Giants to go undefeated in the regular season: A perfect [...]
Brain scans just aren’t enough: Analyzing SuperBowl advertising is a bit more complicated
Author:
Jason Voiovich
Principal, Ecra Creative Group
By at least one measure, this year’s crop of SuperBowl advertisements was not that good.
Researchers at the UCLA Ahmanson Lovelace Brain Mapping Center wired up 10 (unlucky) volunteers to have their brains scanned as they sat through all 33 of the most-anticipated SuperBowl ads. Putting aside the surprisingly small sample [...]
A new “wrinkle” in television product placement: Restylane’s Hottest Mom in America contest
Author:
Jason Voiovich
Principal, Ecra Creative Group
Who knew injectable wrinkle treatments would be so popular?
Medicis clearly did. Stemming from the recent runaway success of Allergan’s Botox® anti-wrinkle treatments, Medicis has thrown the marketing of its own version – Restylane – into high gear.
But how do you compete with the Botox marketing machine? You don’t. [...]
Messing with good thing? Monday Night Football moves to ESPN
Author:
Jason Voiovich
Principal, Ecra Creative Group
It just isn’t the same.
As the Vikings get set to begin their season tonight against the Washington Redskins, this will be the first Monday game in over three decades not to be seen on prime time network television. That is a run of over 550 games.
As most of you football [...]
The story of Dennis Hwang: The Korean “Google Doodle” master
Author:
Jason Voiovich
Principal, Ecra Creative Group
Who is that guy?
Specifically, the guy who designs the clever “variables” on the standard Google logo? We’ve all seen them: The letters in the Google logo being replaced by some holiday specific piece of artwork. The entire logo written in Braille. Two cats dancing with sparklers on the [...]
Building your brand by doing some good: The Medtronic Twin Cities Marathon
Author: Jason Voiovich
Principal
Ecra Creative Group
The truth hurts: Marketing communications are perceived as only slightly more altruistic than political ads. And when was the last time you thought a candidate’s ad was sincere?
Medtronic is working on breaking through our skepticism: Sponsoring “Nation’s most beautiful urban marathon†is a very good start.
Here’s why.
How many different ways [...]
The Gold Medal for the World’s Most Well-Recognized Brand Goes To . . .
Author: Jason Voiovich – Principal, Ecra Creative Group
The Olympics, of course. No other brand really comes close on the international stage. The Olympic “brand” – what it symbolizes beyond the mere name – is the most well recognized concept in the world.
Surprised? You shouldn’t be.
While many commentators in the United States yawn at the approach [...]
Best Practices in Special Events Marketing: The NFL Scores Another Touchdown
AUTHOR: Chuck Tomkovick, Professor, University of Wisconsin – Eau Claire
Editor’s Note: We have a special treat for you on State of the Brand. Chuck Tomkovick, one of the nation’s leading researchers on Super Bowl advertising, is our guest writer today. I asked him to contribute a column on this topic because, well, it’s that [...]
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
