State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

March Madness Viewing is a Team Sport

Arbitron data showed 20% of the NCAA Basketball Tournament audience watched outside the home.

The “real” Las Vegas is not what you think

Las Vegas residents are so good at putting on a show that if you’re not careful, you’ll believe that’s how they really are.

An immediate marketing challenge for the Wisconsin Dells

Author: Jason Voiovich Ecra Creative Group For all intents and purposes, Lake Delton no longer exists. On June 9, after historic and torrential rainfall, a section of the lake’s shoreline surrounding its dam gave way. The force of 267 acres of water (about 700 million gallons) ripped through adjacent highway A and emptied into the […]

The New England Patriot’s 17-0 regular season

Author: Jason Voiovich Ecra Creative Group It looks like the Patriots can beat the NFL Network too. For all the non-football types, let me explain. On Saturday, the New England Patriots made NFL history. In front of a nationally televised audience, the Patriots beat the New York Giants to go undefeated in the regular season: […]

Brain scans just aren’t enough: Analyzing SuperBowl advertising is a bit more complicated

Author: Jason Voiovich Principal, Ecra Creative Group By at least one measure, this year’s crop of SuperBowl advertisements was not that good. Researchers at the UCLA Ahmanson Lovelace Brain Mapping Center wired up 10 (unlucky) volunteers to have their brains scanned as they sat through all 33 of the most-anticipated SuperBowl ads. Putting aside the […]

A new “wrinkle” in television product placement: Restylane’s Hottest Mom in America contest

Author: Jason Voiovich Principal, Ecra Creative Group Who knew injectable wrinkle treatments would be so popular? Medicis clearly did. Stemming from the recent runaway success of Allergan’s Botox® anti-wrinkle treatments, Medicis has thrown the marketing of its own version – Restylane – into high gear. But how do you compete with the Botox marketing machine? […]

Messing with good thing? Monday Night Football moves to ESPN

Author: Jason Voiovich Principal, Ecra Creative Group It just isn’t the same. As the Vikings get set to begin their season tonight against the Washington Redskins, this will be the first Monday game in over three decades not to be seen on prime time network television. That is a run of over 550 games. As […]

The story of Dennis Hwang: The Korean “Google Doodle” master

Author: Jason Voiovich Principal, Ecra Creative Group Who is that guy? Specifically, the guy who designs the clever “variables” on the standard Google logo? We’ve all seen them: The letters in the Google logo being replaced by some holiday specific piece of artwork. The entire logo written in Braille. Two cats dancing with sparklers on […]

Building your brand by doing some good: The Medtronic Twin Cities Marathon

Author: Jason Voiovich Principal Ecra Creative Group The truth hurts: Marketing communications are perceived as only slightly more altruistic than political ads. And when was the last time you thought a candidate’s ad was sincere? Medtronic is working on breaking through our skepticism: Sponsoring “Nation’s most beautiful urban marathon” is a very good start. Here’s […]

The Gold Medal for the World’s Most Well-Recognized Brand Goes To . . .

Author: Jason Voiovich – Principal, Ecra Creative Group The Olympics, of course. No other brand really comes close on the international stage. The Olympic “brand” – what it symbolizes beyond the mere name – is the most well recognized concept in the world. Surprised? You shouldn’t be. While many commentators in the United States yawn […]

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Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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