FINRA is protecting you (and its turf)
The financial industry would rather self-police than submit to Uncle Sam’s wisdom. FINRA’s marketing campaign aims to win back hearts and minds.
Rhetorical slight of hand from General Motors
Author:
Jason Voiovich
Ecra Creative Group
Like hogs at the public trough. So predictable.
After the financial industry had its day suckling the government teat to the tune of more than $1 trillion, the U.S. auto industry determined it was the next piglet in line.
But to make a withdrawal from (what seems like) a blank public checkbook, GM, [...]
How the authenticity of micro lending affects the image (and future) of macro banks
Author:
Jason Voiovich
Ecra Creative Group
Unless you have spotless credit (and even if you do), banks just don’t trust you right now.
One could say that is the very crux of the pickle we find ourselves in: Banks can’t trust you when they can’t trust each other (bank to bank lending has essentially frozen). And they [...]
AT&T Wireless and VISA debit rebates: Yet another string attached
Author:
Jason Voiovich
Ecra Creative Group
It was only a $25 rebate.
After months of relentless advertising and a shiny new iPhone 3G, AT&T Wireless finally lured me away from Verizon.
To console myself, I reasoned that most AT&T customer service horror stories were either apocryphal or exaggerated; my experience with the company in 1999 and 2000 seemed uneventful enough.
So [...]
How to slay the (GEIKO) caveman
Author:
Jason Voiovich
Ecra Creative Group
Why do real estate agents still exist?
Online Multiple Listing Service (MLS) searches, price/neighborhood comparisons, virtual tours, and a cacophony of similarly powerful web-enabled tools have made finding your next home faster and easier than ever before. In fact, ten years ago, more than a few very smart analysts predicted the end [...]
Reverse mortgage: Hero or villain?
Author:
Jason Voiovich
Ecra Creative Group
Perhaps it is just poor timing.
Just as the word ’sub-prime’ became part of the everyday vernacular, just as mortgage industry giants fell, and just as the Federal Reserve wrested new authority over the market, we have a new mortgage product on the scene.
It is called a ‘reverse mortgage’, and it is not [...]
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
