State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

FINRA is protecting you (and its turf)

The financial industry would rather self-police than submit to Uncle Sam’s wisdom. FINRA’s marketing campaign aims to win back hearts and minds.

Rhetorical slight of hand from General Motors

Author: Jason Voiovich Ecra Creative Group Like hogs at the public trough. So predictable. After the financial industry had its day suckling the government teat to the tune of more than $1 trillion, the U.S. auto industry determined it was the next piglet in line. But to make a withdrawal from (what seems like) a […]

How the authenticity of micro lending affects the image (and future) of macro banks

Author: Jason Voiovich Ecra Creative Group Unless you have spotless credit (and even if you do), banks just don’t trust you right now. One could say that is the very crux of the pickle we find ourselves in: Banks can’t trust you when they can’t trust each other (bank to bank lending has essentially frozen). […]

AT&T Wireless and VISA debit rebates: Yet another string attached

Author: Jason Voiovich Ecra Creative Group It was only a $25 rebate. After months of relentless advertising and a shiny new iPhone 3G, AT&T Wireless finally lured me away from Verizon. To console myself, I reasoned that most AT&T customer service horror stories were either apocryphal or exaggerated; my experience with the company in 1999 […]

How to slay the (GEIKO) caveman

Author: Jason Voiovich Ecra Creative Group Why do real estate agents still exist? Online Multiple Listing Service (MLS) searches, price/neighborhood comparisons, virtual tours, and a cacophony of similarly powerful web-enabled tools have made finding your next home faster and easier than ever before. In fact, ten years ago, more than a few very smart analysts […]

Reverse mortgage: Hero or villain?

Author: Jason Voiovich Ecra Creative Group Perhaps it is just poor timing. Just as the word ‘sub-prime’ became part of the everyday vernacular, just as mortgage industry giants fell, and just as the Federal Reserve wrested new authority over the market, we have a new mortgage product on the scene. It is called a ‘reverse […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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