Got Mammary Gland Excretions?
The National Milk Producers Federation wants us to stop calling soy milk, “milk”.
Famous Dave’s, Price Framing, and the $5 Business Lunch
The average business lunch consumer mindset does not bode well for “middle of the road” dining options.
What shelf space reduction means for niche brands
The trend towards brand portfolio reduction at retailers means smaller players will need to get creative.
You can’t “Leggo your Eggo” if you can’t get one
Production problems at Kellogg’s Eggo processing plant in Atlanta pose significant risks to the brand – and an opening for competitors.
Caribou Coffee: Anti-Starbucks no longer
With its recent rebrand, Caribou Coffee has left the Starbucks nest. The question: Is it ready?
Jared’s gotten faaaaaaat!
Subway spokesperson Jared Fogle (and his recent weight gain) puts the company in a sticky situation regarding new FTC rules.
Burger King’s (unemployed) legion of fans
Burger King is learning the hard way that its core 18-34 year old male demographic is disproportionately affected by the economic recession.
Feeding Cats B.A.R.F.
An “organic” trend in pet food (Biologically Appropriate Raw Food) was almost inevitable.
When food labels lie
Wide discrepancy in stated vs. actual nutritional content in many foods erodes the confidence marketers need in order to build advertising claims.
Unhealthy Advertising
Yale University wins today’s award for discovering the obvious: Cinnamon Toast Crunch is marketed (heavily) to kids.
keep looking »About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
