State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Firing Crispin won’t save the King

Burger King is an a terrible market position, squeezed from the bottom by McDonald’s and the top by Chipotle et al.

zpizza’s image is holding it back

An odd name and geometric logo don’t fit the affordable/health vibe you get inside the restaurant.

CPSC Credibility (Marketing) Gap

Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.

Trader Joe’s, Snowstorms, and Supply Chain Risk

Trader Joe’s presents a uniquely brand-centric shopping experience, but as a snowstorm in Chicago shows, it’s strategy means its supply chain is vulnerable.

Starbucks minus Starbucks

Q: When do you know if your venerable brand is ready to lose the name and rely on logo alone? A: You just know.

Kids may want their veggies after all

As one of the most trusted brands in juices, V8 is uniquely positioned to capitalize on a huge beverage trend.

Gluten-Free and Suddenly-Relevant Branding

Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.

Will “corn sugar” change the debate?

Changing “High Fructose Corn Syrup” to “Corn Sugar” seems simple, but it is likely just enough to inoculate the issue for the corn refining industry.

Got Mammary Gland Excretions?

The National Milk Producers Federation wants us to stop calling soy milk, “milk”.

Famous Dave’s, Price Framing, and the $5 Business Lunch

The average business lunch consumer mindset does not bode well for “middle of the road” dining options.

keep looking »

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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