State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Obamatunistic Advertising

Jacket maker Weatherproof Garment Company took advantage of a GQ-style photo of the President standing in front of the picturesque Great Wall of China.

How a $0.04 text message ruined $500 million in reputation building

Author: Jason Voiovich Ecra Creative Group It was like the earthquake that devastated San Francisco in 1906. But there are a lot more people when and where this one struck. On Monday, May 12, 2008, a 7.9 magnitude earthquake hit southwestern China’s Sichuan province. Many smaller villages were, literally, wiped off the map. Much of […]

Gimmicks aren’t all bad: What’s your RealAge?

Author: Jason Voiovich Principal, Ecra Creative Group So. How old are you? Chronologically, that is a pretty easy question. View the same question holistically, however, and the answer can be quite different. Anecdotally, we all know people who seem “older” than really are. Conversely, we also know of those lucky few, who even in old […]

ProShop@Home: In-home golf product sales for men?

Author: Jason Voiovich Principal, Ecra Creative Group Home parties aren’t just for Tupperware├é┬« anymore. The home party industry tops $40 billion annually in the US, mostly from in-person sales of kitchenware, jewelry and cosmetics. And almost exclusively from women. But that’s changing. A little. ProShop@Home is not your mother’s Tupperware party. Golf experts bring the […]

Guerilla marketing is not dead: The case of Shoreview’s Lost Sheltie

Author: Jason Voiovich Principal, Ecra Creative Group Conventional wisdom would tell you this is the worst time of the year to install a sign. With high-contrast political signage sprouting like acne on the prepubescent landscape, no one would think to use a sign right now to communicate anything of importance. Unless, of course, it was […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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