Arbitron data showed 20% of the NCAA Basketball Tournament audience watched outside the home.
Pampers campaign targeting Latina mothers makes sense, but the gutsy messaging could raise eyebrows.
Las Vegas residents are so good at putting on a show that if you’re not careful, you’ll believe that’s how they really are.
As one of the most trusted brands in juices, V8 is uniquely positioned to capitalize on a huge beverage trend.
Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.
The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.
Scientific studies show acupuncture really does work; what does it mean for the brand of alternative medicine?
A new study provides the theoretic foundation of what we suspected all along: People are highly predictable animals.
Foss Swim Academy listened the concerns of little kids when it reaches out to parents.
Burger King is learning the hard way that its core 18-34 year old male demographic is disproportionately affected by the economic recession.keep looking »