Feeding Cats B.A.R.F.
An “organic” trend in pet food (Biologically Appropriate Raw Food) was almost inevitable.
How the DVR is saving TV advertising
Contrary to popular belief, DVR owners willingly watch 10 percent more ads than the rest of the viewing audience. And that’s a good thing for the networks.
Men like pampering too
The market for men’s skin care, hair care, and salon services is off the charts – probably the single biggest unsung consumer demographic change in the past decade.
Halo Strong. Army Strong.
At a recruiting cash burn rate of nearly $100 million per month, the US Army is getting creative.
Snickers wants you back
Key Points:
1. Snickers latest advertising campaign is both visually and verbally clever, forcing us to take notice of the candy bar again.
2. There is good reason for M&M Mars (the maker of Snickers) to be worried. Market share for chocolate snacks is not keeping pace.
3. The popularity of ready-to-eat, pre-packaged meat, as a snack alternative, is cannibalizing other snack food market share.
Your hotel television is watching … you
Author: Jason Voiovich Ecra Creative Group Selling non-television video advertising is a lot like selling vitamins. You have a sense they’re good for you, but it’s hard to quantify. In the vitamin market, this lack of connection between concrete results and dollars/effort expended limits the overall size of the market when compared to the commercial [...]
Destroying Tiffany Lamps won’t be enough
Author: Jason Voiovich Ecra Creative Group It was a $2.39 Diet Coke (the price for which I could not find on the menu) that got me whipped up. I was very close to an indignant diatribe on rapidly escalating (and cleverly mysterious) drink prices compensating for shrinking main entree margins. Ruby Tuesday was my intended [...]
How to slay the (GEIKO) caveman
Author: Jason Voiovich Ecra Creative Group Why do real estate agents still exist? Online Multiple Listing Service (MLS) searches, price/neighborhood comparisons, virtual tours, and a cacophony of similarly powerful web-enabled tools have made finding your next home faster and easier than ever before. In fact, ten years ago, more than a few very smart analysts [...]
The brain: A smart brand position for Medtronic
Author: Jason Voiovich Ecra Creative Group It’s a brain pacemaker. Perhaps you have heard of it. It has been about a year since most of us got our first look at Medtronic’s Activa Deep Brain Stimulation (DBS) implantable device. To the layperson, and on a very basic level, it functions akin a “traditional” pacemaker for [...]
Attack of the killer tomatoes! Part 2: The silver lining.
Author: Jason Voiovich Ecra Creative Group This time, it isn’t funny. Quite unlike the 1978 B-movie spoof classic, these killer tomatoes mean business. Salmonella bacteria contamination has been linked to fresh tomatoes sold to grocers and restaurant chains. As of last week, the Centers for Disease Control and Prevention (CDC) added 100 new confirmed cases, [...]
« go back — keep looking »About
Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad
