Pop artists are heavily leveraging the concept of strategic partnerships (collaboration) to reach ever more fragmented audiences.
Arbitron data showed 20% of the NCAA Basketball Tournament audience watched outside the home.
Instead of an ever-fancier paywall, publications such as the New York Times should consider simpler collective subscription models similar to cable television.
Apple and Disney are reportedly in talks to sell/rent individual TV episodes for 99 cents.
But if I like Robin hood, then I think you should too. Recent research helps us sort out this mental mess.
Interest in 3D at the movies will likely speed the adoption curve of 3DTV at home.
Toyota’s decision to halt sales of the Lexus GX 460 shows the power of the Consumer Reports brand.
By locking Redbox and Netflix out of new movies for 28 days, Blockbuster hopes to drive people into their stores. It is unlikely to work.
Contrary to popular belief, DVR owners willingly watch 10 percent more ads than the rest of the viewing audience. And that’s a good thing for the networks.
At a recruiting cash burn rate of nearly $100 million per month, the US Army is getting creative.keep looking »