State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

zpizza’s image is holding it back

An odd name and geometric logo don’t fit the affordable/health vibe you get inside the restaurant.

Will “corn sugar” change the debate?

Changing “High Fructose Corn Syrup” to “Corn Sugar” seems simple, but it is likely just enough to inoculate the issue for the corn refining industry.

Got Mammary Gland Excretions?

The National Milk Producers Federation wants us to stop calling soy milk, “milk”.

Minor leagues, major benefits for SAYB

A little league cost cutting move should have a series of positive side benefits.

Losing “Freedom” won’t be easy

1. Leasing for the new One World Trade Center has proven difficult, and the name “Freedom Tower” was complicating matters. The Port Authority dropped it.
2. Risk analysts point to the name’s symbolism as a reason for terrorists to again target the site.
3. However, emergent branding tells us “Freedom Tower” is here to stay anyway, and planners would do well to take advantage of it.

Sea Kittens: The latest head-scratcher from PETA

Author: Jason Voiovich Ecra Creative Group Key Points: 1. PETA hopes renaming fish “Sea Kittens” will change attitudes, leading to less fish consumption as food. 2. Ridiculous on its face, the campaign ignores thousands of years of cultural programming. 3. Worse yet, PETA risks losing the slim credibility it still maintains with the mainstream public. […]

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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