As one of the most trusted brands in juices, V8 is uniquely positioned to capitalize on a huge beverage trend.
Candy giants Hershey and Mars are at each other’s throats over packaging design.
Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.
Changing “High Fructose Corn Syrup” to “Corn Sugar” seems simple, but it is likely just enough to inoculate the issue for the corn refining industry.
The National Milk Producers Federation wants us to stop calling soy milk, “milk”.
A marketing blitz for Camel’s No. 9 cigarette brand (supposedly aimed at adults) seems to have caught the fancy on teen girls. Big surprise.
An “organic” trend in pet food (Biologically Appropriate Raw Food) was almost inevitable.
Wide discrepancy in stated vs. actual nutritional content in many foods erodes the confidence marketers need in order to build advertising claims.
Employing a classic problem/solution advertising formula, P&G’s Charmin brand tackles some of our most private problems.
New Snow Leopard imagery for Apple’s new operating system is spurring people to act on behalf of the real cats.keep looking »