An odd name and geometric logo don’t fit the affordable/health vibe you get inside the restaurant.
As one of the most trusted brands in juices, V8 is uniquely positioned to capitalize on a huge beverage trend.
Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.
Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.
Changing “High Fructose Corn Syrup” to “Corn Sugar” seems simple, but it is likely just enough to inoculate the issue for the corn refining industry.
Rapper Snoop Dogg makes a befuddling choice of spokesperson for computer security giant Symantec.
Domestic manufacturers are feeling pressure to tout their USA-cred, but does it make sense?
The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.
Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?
Resorting to aggressive direct marketing strategies could be a sign of frustration at the American Society for the Prevention of Cruelty to Animals.keep looking »