The value of silver
Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.
Toning Shoes: A triumph of marketing over science
The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.
When will Americans see the Tatas?
The Indian carmaker will be more like Hyundai than Yugo; here’s what it means for the bottom of the American market.
Mobile Malware: The Worm in the Apple
It is only a matter of time before mobile viruses, worms, and Trojan horses change the infallibility mystique of the Apple brand.
Got Mammary Gland Excretions?
The National Milk Producers Federation wants us to stop calling soy milk, “milk”.
Can we OD on 3D?
Interest in 3D at the movies will likely speed the adoption curve of 3DTV at home.
Feeding Cats B.A.R.F.
An “organic” trend in pet food (Biologically Appropriate Raw Food) was almost inevitable.
I’m not sure ‘local chicken’ will fly
Local chicken from locally-based Gold’n Plump may be a tough sell on many consumers, but the emotional strategy makes sense.
Snow Leopards Helping Snow Leopards
New Snow Leopard imagery for Apple’s new operating system is spurring people to act on behalf of the real cats.
Why does Build-A-Bear work and Ridemakerz not?
A quick study of mother/daughter, father/son interactions gives us clues why one marketing model works and another does not.
keep looking »About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
