No more Bing bling
Microsoft has pulled the plug on a little-publicized and little-utilized cash rebate system for its Bing browser.
Has it become unethical to market tanning?
The evidence is becoming undeniable – tanning can kill you. How can we justify continuing to market the service?
If you like Robin Hood, then I don’t
But if I like Robin hood, then I think you should too. Recent research helps us sort out this mental mess.
Why do tornados still kill people?
Last week’s tornados in Ohio are a deadly reminder of the power of “scripts” to predict behavior.
What if acupuncture really worked?
Scientific studies show acupuncture really does work; what does it mean for the brand of alternative medicine?
Privacy problems will kill Facebook
For the vast majority of low-intensity users, lower privacy means higher perceived risk.
Minor leagues, major benefits for SAYB
A little league cost cutting move should have a series of positive side benefits.
Jason Voiovich on the Competitive Intelligence Brand (podcast)
Jason Voiovich of Ecra Creative discusses his timely article “Branding CI: Challenges and Opportunities.” Competitive Intelligence has something of an identity crisis, and Jason describes the opportunity to create a true brand for the CI profession.
What shelf space reduction means for niche brands
The trend towards brand portfolio reduction at retailers means smaller players will need to get creative.
News Flash! Camel Ads Work on Teen Girls
A marketing blitz for Camel’s No. 9 cigarette brand (supposedly aimed at adults) seems to have caught the fancy on teen girls. Big surprise.
keep looking »About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
