State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

CPSC Credibility (Marketing) Gap

Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.

Pampers Latina marketing ventures into messy territory

Pampers campaign targeting Latina mothers makes sense, but the gutsy messaging could raise eyebrows.

Like It Or Not, A New Vikings Stadium Is Coming

The dramatic collapse of the roof of the HHH Metrodome during this month’s winter storm is the last nail in the coffin.

How to make cigarettes sexy again

Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.

WattStation: The “Vision” Charging Station

GE’s WattStation helps give us a glimpse into the future of an electrical auto infrastructure years before it will actually arrive.

Marketing “Made in the USA” in 2010

Domestic manufacturers are feeling pressure to tout their USA-cred, but does it make sense?

Has it become unethical to market tanning?

The evidence is becoming undeniable – tanning can kill you. How can we justify continuing to market the service?

American History could use a Sicko

Undrafted NFL tight end Scott Sicko could be the next game-changing spokesperson for American History.

BP and Shell: Old Competitors, Fast Friends

The Louisiana oil spill is a case study in the complex world of competitive cooperation.

3/50, Local Purchasing, and Irrational Behavior

The Buy Local movement has gained steam in the last 12 months, but is it sustainable?

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Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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