March Madness Viewing is a Team Sport

Arbitron data showed 20% of the NCAA Basketball Tournament audience watched outside the home.

Firing Crispin won’t save the King

Burger King is an a terrible market position, squeezed from the bottom by McDonald’s and the top by Chipotle et al.

Pampers campaign targeting Latina mothers makes sense, but the gutsy messaging could raise eyebrows.

Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.

GE’s WattStation helps give us a glimpse into the future of an electrical auto infrastructure years before it will actually arrive.

The FTC is taking aim at transparency online for reviewers and bloggers with a couple of high profile busts.

Apple and Disney are reportedly in talks to sell/rent individual TV episodes for 99 cents.

Domestic manufacturers are feeling pressure to tout their USA-cred, but does it make sense?

Microsoft has pulled the plug on a little-publicized and little-utilized cash rebate system for its Bing browser.

Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad