FTC Smackdown!
The FTC is taking aim at transparency online for reviewers and bloggers with a couple of high profile busts.
Will Apple do for (to) TV what it did for (to) music?
Apple and Disney are reportedly in talks to sell/rent individual TV episodes for 99 cents.
Marketing “Made in the USA” in 2010
Domestic manufacturers are feeling pressure to tout their USA-cred, but does it make sense?
No more Bing bling
Microsoft has pulled the plug on a little-publicized and little-utilized cash rebate system for its Bing browser.
Hello Ladies…would you please buy Old Spice?
Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?
News Flash! Camel Ads Work on Teen Girls
A marketing blitz for Camel’s No. 9 cigarette brand (supposedly aimed at adults) seems to have caught the fancy on teen girls. Big surprise.
Barabasi, Foursquare, and the brave new world of location marketing
A new study provides the theoretic foundation of what we suspected all along: People are highly predictable animals.
Jared’s gotten faaaaaaat!
Subway spokesperson Jared Fogle (and his recent weight gain) puts the company in a sticky situation regarding new FTC rules.
Who wants a watered-down Bimmer?
BMW’s new “Joy” campaign seems a bit down-market for the lux German brand.
“91 degree water: Feels like you’re learning in a tub.”
Foss Swim Academy listened the concerns of little kids when it reaches out to parents.
keep looking »About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
