Mobile Malware: The Worm in the Apple
It is only a matter of time before mobile viruses, worms, and Trojan horses change the infallibility mystique of the Apple brand.
Got Mammary Gland Excretions?
The National Milk Producers Federation wants us to stop calling soy milk, “milk”.
CR does a 180 on the 460
Toyota’s decision to halt sales of the Lexus GX 460 shows the power of the Consumer Reports brand.
Who wants to see the killer killer whale?
Perhaps paradoxically, Seaworld in Orlando might actually see an attendance boost stemming from the recent death of an orca trainer.
“Branding CI: Challenges and Opportunities”
Could the “Great Recession” be just the opportunity the competitive intelligence (CI) industry needs to solidify its brand position?
The Politics of Personal Branding
Social networks Facebook and Twitter give us the wonderful opportunity to slit our own professional throats.
Southwest Airlines, a death in the family, and core values
One poorly managed and insensitive Southwest Airlines employee goes a long way to wrecking its brand image.
The Bryant McKinnie school of brand management
You’d think for a player selected to his first Pro Bowl, Bryant McKinnie be a little more committed.
Toyota in Crisis: Tylenol Extra Strength or Ford Explorer?
The world’s number one automaker has gone to extraordinary lengths to protect its most valuable asset – its reputation.
Obamatunistic Advertising
Jacket maker Weatherproof Garment Company took advantage of a GQ-style photo of the President standing in front of the picturesque Great Wall of China.
keep looking »About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
