State of the Brand from Ecra Creative Group :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Mobile Malware: The Worm in the Apple

It is only a matter of time before mobile viruses, worms, and Trojan horses change the infallibility mystique of the Apple brand.

Got Mammary Gland Excretions?

The National Milk Producers Federation wants us to stop calling soy milk, “milk”.

CR does a 180 on the 460

Toyota’s decision to halt sales of the Lexus GX 460 shows the power of the Consumer Reports brand.

Who wants to see the killer killer whale?

Perhaps paradoxically, Seaworld in Orlando might actually see an attendance boost stemming from the recent death of an orca trainer.

“Branding CI: Challenges and Opportunities”

Could the “Great Recession” be just the opportunity the competitive intelligence (CI) industry needs to solidify its brand position?

The Politics of Personal Branding

Social networks Facebook and Twitter give us the wonderful opportunity to slit our own professional throats.

Southwest Airlines, a death in the family, and core values

One poorly managed and insensitive Southwest Airlines employee goes a long way to wrecking its brand image.

The Bryant McKinnie school of brand management

You’d think for a player selected to his first Pro Bowl, Bryant McKinnie be a little more committed.

Toyota in Crisis: Tylenol Extra Strength or Ford Explorer?

The world’s number one automaker has gone to extraordinary lengths to protect its most valuable asset – its reputation.

Obamatunistic Advertising

Jacket maker Weatherproof Garment Company took advantage of a GQ-style photo of the President standing in front of the picturesque Great Wall of China.

keep looking »

About

Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778

Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
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