State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Google’s crumbling credibility

The concept of “top search results” is such a joke that Google is revamping how its algorithm works to fix the problem.

Tarnished Tylenol

Johnson & Johnson isn’t heeding its own lessons in crisis communication.

CPSC Credibility (Marketing) Gap

Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.

Moscow’s image: Up and running within hours

In a matter of hours following an apparent suicide attack, Moscow resumed normal operations at its Domodedovo airport.

Like It Or Not, A New Vikings Stadium Is Coming

The dramatic collapse of the roof of the HHH Metrodome during this month’s winter storm is the last nail in the coffin.

The Battered Brand of the Better Business Bureau

A consumer watchdog that gets its dues from the business community has an inherent image problem.

Verizon’s iPhone: Let AT&T’s begging begin

With the announcement of a Verizon iPhone coming soon, AT&T is putting on a hard sell to keep current subscribers.

Will “corn sugar” change the debate?

Changing “High Fructose Corn Syrup” to “Corn Sugar” seems simple, but it is likely just enough to inoculate the issue for the corn refining industry.

Elevated stupidity alert from Symantec

Rapper Snoop Dogg makes a befuddling choice of spokesperson for computer security giant Symantec.

Mobile Malware: The Worm in the Apple

It is only a matter of time before mobile viruses, worms, and Trojan horses change the infallibility mystique of the Apple brand.

keep looking »


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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