State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Tarnished Tylenol

Johnson & Johnson isn’t heeding its own lessons in crisis communication.

CPSC Credibility (Marketing) Gap

Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.

Trader Joe’s, Snowstorms, and Supply Chain Risk

Trader Joe’s presents a uniquely brand-centric shopping experience, but as a snowstorm in Chicago shows, it’s strategy means its supply chain is vulnerable.

Kids may want their veggies after all

As one of the most trusted brands in juices, V8 is uniquely positioned to capitalize on a huge beverage trend.

How to make cigarettes sexy again

Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.

Verizon’s iPhone: Let AT&T’s begging begin

With the announcement of a Verizon iPhone coming soon, AT&T is putting on a hard sell to keep current subscribers.

The Gap Widens

Casual clothier the Gap did an about-face on its new logo, switching back in response to sharp criticism.

Gluten-Free and Suddenly-Relevant Branding

Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.

Will “corn sugar” change the debate?

Changing “High Fructose Corn Syrup” to “Corn Sugar” seems simple, but it is likely just enough to inoculate the issue for the corn refining industry.

The value of silver

Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.

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About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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