Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.
Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.
Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.
The “Theory of Trying” gives us insight into persuasion attempts to get people to take seasonal flu vaccination seriously.
Changing “High Fructose Corn Syrup” to “Corn Sugar” seems simple, but it is likely just enough to inoculate the issue for the corn refining industry.
Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.
The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.
The evidence is becoming undeniable – tanning can kill you. How can we justify continuing to market the service?
Last week’s tornados in Ohio are a deadly reminder of the power of “scripts” to predict behavior.
Scientific studies show acupuncture really does work; what does it mean for the brand of alternative medicine?keep looking »