The value of silver
Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.
Toning Shoes: A triumph of marketing over science
The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.
Has it become unethical to market tanning?
The evidence is becoming undeniable – tanning can kill you. How can we justify continuing to market the service?
Why do tornados still kill people?
Last week’s tornados in Ohio are a deadly reminder of the power of “scripts” to predict behavior.
What if acupuncture really worked?
Scientific studies show acupuncture really does work; what does it mean for the brand of alternative medicine?
American History could use a Sicko
Undrafted NFL tight end Scott Sicko could be the next game-changing spokesperson for American History.
You can’t “Leggo your Eggo” if you can’t get one
Production problems at Kellogg’s Eggo processing plant in Atlanta pose significant risks to the brand – and an opening for competitors.
Barabasi, Foursquare, and the brave new world of location marketing
A new study provides the theoretic foundation of what we suspected all along: People are highly predictable animals.
Feeding Cats B.A.R.F.
An “organic” trend in pet food (Biologically Appropriate Raw Food) was almost inevitable.
When food labels lie
Wide discrepancy in stated vs. actual nutritional content in many foods erodes the confidence marketers need in order to build advertising claims.
keep looking »About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
