State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

CPSC Credibility (Marketing) Gap

Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.

How to make cigarettes sexy again

Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.

Gluten-Free and Suddenly-Relevant Branding

Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.

Flu Fighters

The “Theory of Trying” gives us insight into persuasion attempts to get people to take seasonal flu vaccination seriously.

Will “corn sugar” change the debate?

Changing “High Fructose Corn Syrup” to “Corn Sugar” seems simple, but it is likely just enough to inoculate the issue for the corn refining industry.

The value of silver

Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.

Toning Shoes: A triumph of marketing over science

The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.

Has it become unethical to market tanning?

The evidence is becoming undeniable – tanning can kill you. How can we justify continuing to market the service?

Why do tornados still kill people?

Last week’s tornados in Ohio are a deadly reminder of the power of “scripts” to predict behavior.

What if acupuncture really worked?

Scientific studies show acupuncture really does work; what does it mean for the brand of alternative medicine?

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About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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