State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Micro-marketing magic in the Target proxy fight

1. Hedge fund manager William Ackman saw an opportunity to shake up the board of directors at Target, but the company used its marketing muscle to put down the challenge.
2. The campaign had all the makings of a classic, well-executed political campaign with direct communication with voters.
3. What made the campaign game-changing was the outpouring from the social media and blogging community (over 10 to 1 on Target’s side) – a strategy other proxy battles are now likely to employ.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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