State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Will Apple do for (to) TV what it did for (to) music?

Apple and Disney are reportedly in talks to sell/rent individual TV episodes for 99 cents.

Mobile Malware: The Worm in the Apple

It is only a matter of time before mobile viruses, worms, and Trojan horses change the infallibility mystique of the Apple brand.

FTTH: The world is officially spinning a bit faster

Author: Jason Voiovich Ecra Creative Group Back in 1997, we called it the “Last Mile” problem. It related specifically to FTTH – “Fiber To The Home”. At that time, I worked as a fiber optic wonk at a local telecommunications firm. And to understand the market implications of the decisions Qwest, Verizon, and AT&T are […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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