State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Everyday differentiation from Wells Fargo

Author: Jason Voiovich Ecra Creative Group We sure have come a long way from the dreaded “green screen” automated teller. Without much fanfare, Wells Fargo’s reintroduced ATM user interface sports a number of visual enhancements to speed common transactions, make the process more intuitive, and personalize the experience – all without scaring off the technophobes […]

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Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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