State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

I don’t enjoy the New York Times *that* much

Instead of an ever-fancier paywall, publications such as the New York Times should consider simpler collective subscription models similar to cable television.

“It’s like money falling from the sky.”

The simple lessons from two weeks of blizzards, a 12-year-old, and his snow shovel.

Gluten-Free and Suddenly-Relevant Branding

Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.

No more Bing bling

Microsoft has pulled the plug on a little-publicized and little-utilized cash rebate system for its Bing browser.

Toning Shoes: A triumph of marketing over science

The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.

Famous Dave’s, Price Framing, and the $5 Business Lunch

The average business lunch consumer mindset does not bode well for “middle of the road” dining options.

“91 degree water: Feels like you’re learning in a tub.”

Foss Swim Academy listened the concerns of little kids when it reaches out to parents.

Burger King’s (unemployed) legion of fans

Burger King is learning the hard way that its core 18-34 year old male demographic is disproportionately affected by the economic recession.

Porsche goes to the gorilla!

Unheard of 1.9% financing is a bad deal for the Porsche brand.

I’m not sure ‘local chicken’ will fly

Local chicken from locally-based Gold’n Plump may be a tough sell on many consumers, but the emotional strategy makes sense.

keep looking »


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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