The value of silver
Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.
Hello Ladies…would you please buy Old Spice?
Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?
Got Mammary Gland Excretions?
The National Milk Producers Federation wants us to stop calling soy milk, “milk”.
Can we OD on 3D?
Interest in 3D at the movies will likely speed the adoption curve of 3DTV at home.
Feeding Cats B.A.R.F.
An “organic” trend in pet food (Biologically Appropriate Raw Food) was almost inevitable.
I’m not sure ‘local chicken’ will fly
Local chicken from locally-based Gold’n Plump may be a tough sell on many consumers, but the emotional strategy makes sense.
Snow Leopards Helping Snow Leopards
New Snow Leopard imagery for Apple’s new operating system is spurring people to act on behalf of the real cats.
No more Abercostly and Fitch
1. Abercrombie & Fitch publicly said is abandoning its premium price strategy and focusing its offerings in order to boost earnings.
2. Lowering prices, however, is a dangerous slippery slope in the fashion world. Shoppers devalue the brand, and will only buy when there’s a bargain.
3. Youth trends are fickle, but Abercrombie & Fitch could have positioned itself for success if it had only reinvented itself sooner. It is likely too late now.
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
