State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Google’s crumbling credibility

The concept of “top search results” is such a joke that Google is revamping how its algorithm works to fix the problem.

CPSC Credibility (Marketing) Gap

Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.

Kids may want their veggies after all

As one of the most trusted brands in juices, V8 is uniquely positioned to capitalize on a huge beverage trend.

Verizon’s iPhone: Let AT&T’s begging begin

With the announcement of a Verizon iPhone coming soon, AT&T is putting on a hard sell to keep current subscribers.

Will “corn sugar” change the debate?

Changing “High Fructose Corn Syrup” to “Corn Sugar” seems simple, but it is likely just enough to inoculate the issue for the corn refining industry.

The value of silver

Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.

Hello Ladies…would you please buy Old Spice?

Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?

Got Mammary Gland Excretions?

The National Milk Producers Federation wants us to stop calling soy milk, “milk”.

Can we OD on 3D?

Interest in 3D at the movies will likely speed the adoption curve of 3DTV at home.

Feeding Cats B.A.R.F.

An “organic” trend in pet food (Biologically Appropriate Raw Food) was almost inevitable.

keep looking »

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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