Pop culture references to smoking, even in the new kid-flick “Rango”, are on the rise and probably contributing to a stubbornly stable teen smoking rate.
Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.
The evidence is becoming undeniable – tanning can kill you. How can we justify continuing to market the service?
Undrafted NFL tight end Scott Sicko could be the next game-changing spokesperson for American History.
A marketing blitz for Camel’s No. 9 cigarette brand (supposedly aimed at adults) seems to have caught the fancy on teen girls. Big surprise.
Production problems at Kellogg’s Eggo processing plant in Atlanta pose significant risks to the brand – and an opening for competitors.
Foss Swim Academy listened the concerns of little kids when it reaches out to parents.
Bringing the “iPhoto” idea into the elementary school classroom makes both good business and good marketing sense.
Yale University wins today’s award for discovering the obvious: Cinnamon Toast Crunch is marketed (heavily) to kids.