Toning Shoes: A triumph of marketing over science
The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.
Hello Ladies…would you please buy Old Spice?
Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?
Burger King’s (unemployed) legion of fans
Burger King is learning the hard way that its core 18-34 year old male demographic is disproportionately affected by the economic recession.
TurboTax “GPS”, mixed metaphors, and mixed messages
TurboTax has put out two of the worst, mismatched, and painful-to-watch advertising ideas in a long time.
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
