State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Toning Shoes: A triumph of marketing over science

The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.

Hello Ladies…would you please buy Old Spice?

Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?

Burger King’s (unemployed) legion of fans

Burger King is learning the hard way that its core 18-34 year old male demographic is disproportionately affected by the economic recession.

TurboTax “GPS”, mixed metaphors, and mixed messages

TurboTax has put out two of the worst, mismatched, and painful-to-watch advertising ideas in a long time.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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