Hello Ladies…would you please buy Old Spice?
Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?
American History could use a Sicko
Undrafted NFL tight end Scott Sicko could be the next game-changing spokesperson for American History.
Obamatunistic Advertising
Jacket maker Weatherproof Garment Company took advantage of a GQ-style photo of the President standing in front of the picturesque Great Wall of China.
Tiger’s sponsors have only themselves to blame
With billions of dollars in brand equity on the line, not one of Tiger’s sponsors had a realistic backup plan when things went wrong.
Looking behind those bright green eyes
1. FDA-approved eyelash enhancer Latisse may not seem like a big healthcare deal, but its ads are a great way to show how persuasive strategy works in big pharma advertising.
2. The ad uses classic techniques (primacy/recency, visual supremacy, and disassociation) to sell its message.
3. It uses those same techniques to downplay potential side effects. It may not be a big deal with Latisse, but other drugs are not so benign.
Pot Poaches the Phelps Phenomenon
Key Points:
1. Photos of Michael Phelps smoking marijuana seriously damaged his brand – and the potential that came with it. Some sponsors are staying on, but the damage is done.
2. Arguing Michael Phelps is “just a kid” or “just an athlete” does a disservice to his life of high expectations, but nonetheless highlights the inherent risk in corporate sponsorship.
3. Michael Jordan provides a suitable athletic role model, managing top-tier success and all the expectations and trappings that come with it, to create a top global brand.
Guns N’ Roses vs. Dr. Pepper
Author:
Jason Voiovich
Ecra Creative Group
I am not sure who exactly at Dr. Pepper headquarters thought this was a good idea.
The oddly-flavored soft drink peddler decided to give everyone in the United States a free Dr. Pepper on one condition: The venerable Guns N’ Roses needed to release their 17-year-belated studio album – Chinese Democracy – in [...]
Madonna redefines herself – and more importantly – what it means to turn 50
Author:
Jason Voiovich
Ecra Creative Group
It seems a bit beyond belief, doesn’t it?
On the eve of her 50th birthday this summer, the Material Girl, the author of Sex, and the perpetrator of countless minor social scandals, Madonna’s eleventh studio album – “Hard Candy” – hits store and online shelves April 29.
Hardly needed, but a bit of perspective [...]
The Green Bay Packers have a Favre-sized image problem
Author:
Jason Voiovich
Ecra Creative Group
After 17 seasons, two SuperBowls, one championship team, and just about every passing record worth having, iconic Green Bay Packers quarterback Brett Favre is hanging it up.
But Favre’s retirement leaves much more than a void on the depth chart, it leaves a mess of the Green Bay Packer’s brand.
And it is not [...]
How to make an abstract concept real: Kiva.org
Author:
Jason Voiovich
Ecra Creative Group
Microlending.
Many of us have heard of the concept. The financially inclined among us may even understand exactly what it means. But for the rest of us (myself included), here is a brief primer:
Essentially, microlending means exactly what you think it means: Making very small loans to aspiring entrepreneurs who have [...]
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
