State of the Brand from Ecra Creative Group :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Bad, ASPCA! Bad!

Resorting to aggressive direct marketing strategies could be a sign of frustration at the American Society for the Prevention of Cruelty to Animals.

American History could use a Sicko

Undrafted NFL tight end Scott Sicko could be the next game-changing spokesperson for American History.

Minor leagues, major benefits for SAYB

A little league cost cutting move should have a series of positive side benefits.

About

Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778

Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
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