Will Apple do for (to) TV what it did for (to) music?
Apple and Disney are reportedly in talks to sell/rent individual TV episodes for 99 cents.
The value of silver
Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.
Marketing “Made in the USA” in 2010
Domestic manufacturers are feeling pressure to tout their USA-cred, but does it make sense?
No more Bing bling
Microsoft has pulled the plug on a little-publicized and little-utilized cash rebate system for its Bing browser.
Toning Shoes: A triumph of marketing over science
The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.
Hello Ladies…would you please buy Old Spice?
Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?
When will Americans see the Tatas?
The Indian carmaker will be more like Hyundai than Yugo; here’s what it means for the bottom of the American market.
What if acupuncture really worked?
Scientific studies show acupuncture really does work; what does it mean for the brand of alternative medicine?
Got Mammary Gland Excretions?
The National Milk Producers Federation wants us to stop calling soy milk, “milk”.
Can we OD on 3D?
Interest in 3D at the movies will likely speed the adoption curve of 3DTV at home.
keep looking »About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
