Virtuwell completes the HealthPartners complete care value proposition. Now they just need to explain it to us.
Pop culture references to smoking, even in the new kid-flick “Rango”, are on the rise and probably contributing to a stubbornly stable teen smoking rate.
Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.
Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.
Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.
The “Theory of Trying” gives us insight into persuasion attempts to get people to take seasonal flu vaccination seriously.
The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.
The evidence is becoming undeniable – tanning can kill you. How can we justify continuing to market the service?
Scientific studies show acupuncture really does work; what does it mean for the brand of alternative medicine?