State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

HealthPartners, Virtuwell, and Hypercompetition

Virtuwell completes the HealthPartners complete care value proposition. Now they just need to explain it to us.

The smoking rebel returns

Pop culture references to smoking, even in the new kid-flick “Rango”, are on the rise and probably contributing to a stubbornly stable teen smoking rate.

CPSC Credibility (Marketing) Gap

Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.

How to make cigarettes sexy again

Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.

Gluten-Free and Suddenly-Relevant Branding

Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.

Flu Fighters

The “Theory of Trying” gives us insight into persuasion attempts to get people to take seasonal flu vaccination seriously.

Toning Shoes: A triumph of marketing over science

The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.

Has it become unethical to market tanning?

The evidence is becoming undeniable – tanning can kill you. How can we justify continuing to market the service?

What if acupuncture really worked?

Scientific studies show acupuncture really does work; what does it mean for the brand of alternative medicine?

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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