Duets: Double the Benefit, Double the Risk
Pop artists are heavily leveraging the concept of strategic partnerships (collaboration) to reach ever more fragmented audiences.
Firing Crispin won’t save the King
Burger King is an a terrible market position, squeezed from the bottom by McDonald’s and the top by Chipotle et al.
I don’t enjoy the New York Times *that* much
Instead of an ever-fancier paywall, publications such as the New York Times should consider simpler collective subscription models similar to cable television.
The smoking rebel returns
Pop culture references to smoking, even in the new kid-flick “Rango”, are on the rise and probably contributing to a stubbornly stable teen smoking rate.
zpizza’s image is holding it back
An odd name and geometric logo don’t fit the affordable/health vibe you get inside the restaurant.
Google’s crumbling credibility
The concept of “top search results” is such a joke that Google is revamping how its algorithm works to fix the problem.
Kids may want their veggies after all
As one of the most trusted brands in juices, V8 is uniquely positioned to capitalize on a huge beverage trend.
Kinect and the Brave New World of Brand Experience
Microsoft’s new Kinect system could be a boon for marketers who want next-generation product demonstrations.
How to make cigarettes sexy again
Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.
Live (Virtual) Test Drive: Marketing Gimmick or Marketing Driver?
Mitsubishi rigged a new Outlander for remote operation via the internet – expect to see this catch on.
keep looking »About
Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad
