State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Duets: Double the Benefit, Double the Risk

Pop artists are heavily leveraging the concept of strategic partnerships (collaboration) to reach ever more fragmented audiences.

Firing Crispin won’t save the King

Burger King is an a terrible market position, squeezed from the bottom by McDonald’s and the top by Chipotle et al.

I don’t enjoy the New York Times *that* much

Instead of an ever-fancier paywall, publications such as the New York Times should consider simpler collective subscription models similar to cable television.

The smoking rebel returns

Pop culture references to smoking, even in the new kid-flick “Rango”, are on the rise and probably contributing to a stubbornly stable teen smoking rate.

zpizza’s image is holding it back

An odd name and geometric logo don’t fit the affordable/health vibe you get inside the restaurant.

Google’s crumbling credibility

The concept of “top search results” is such a joke that Google is revamping how its algorithm works to fix the problem.

Kids may want their veggies after all

As one of the most trusted brands in juices, V8 is uniquely positioned to capitalize on a huge beverage trend.

Kinect and the Brave New World of Brand Experience

Microsoft’s new Kinect system could be a boon for marketers who want next-generation product demonstrations.

How to make cigarettes sexy again

Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.

Live (Virtual) Test Drive: Marketing Gimmick or Marketing Driver?

Mitsubishi rigged a new Outlander for remote operation via the internet – expect to see this catch on.

keep looking »


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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