Will Apple do for (to) TV what it did for (to) music?
Apple and Disney are reportedly in talks to sell/rent individual TV episodes for 99 cents.
The value of silver
Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.
Marketing “Made in the USA” in 2010
Domestic manufacturers are feeling pressure to tout their USA-cred, but does it make sense?
Toning Shoes: A triumph of marketing over science
The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.
Hello Ladies…would you please buy Old Spice?
Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?
Mobile Malware: The Worm in the Apple
It is only a matter of time before mobile viruses, worms, and Trojan horses change the infallibility mystique of the Apple brand.
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
