State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Duets: Double the Benefit, Double the Risk

Pop artists are heavily leveraging the concept of strategic partnerships (collaboration) to reach ever more fragmented audiences.

Verizon’s iPhone: Let AT&T’s begging begin

With the announcement of a Verizon iPhone coming soon, AT&T is putting on a hard sell to keep current subscribers.

No more Bing bling

Microsoft has pulled the plug on a little-publicized and little-utilized cash rebate system for its Bing browser.

Blockbuster’s last best hope for survival

By locking Redbox and Netflix out of new movies for 28 days, Blockbuster hopes to drive people into their stores. It is unlikely to work.

What shelf space reduction means for niche brands

The trend towards brand portfolio reduction at retailers means smaller players will need to get creative.

Pfizer fine: $2.3 billion. Result: Who cares?

A blockbuster fine leveled by the Justice Department is unlikely to hurt Pfizer’s blockbuster prescription drug business.

Ever heard of fibromyalgia?

Key Points:
1. Fibromyalgia is an example of drug company marketing at its best: Convincing the medical establishment to pay attention to real suffering.
2. Fibromyalgia is also an example of drug company marketing at its worst: Using emotional tactics to boost prescriptions.
3. Regardless of the final judgment, we cannot ignore the power of giving a vague set of symptoms a legitimate name.

Macy’s fate is not (completely) Macy’s fault

Key Points:
1. Even smart promotional alignments can’t substitute for frustratingly complex fine print.
2. The department store model as a whole is in trouble, but Macy’s management (may be) showing signs of coming around.
3. However, in order to survive, Macy’s needs a complete realignment of its relationship with premium designer brands.

Pixos? Seriously, you are not fooling anyone.

Author: Jason Voiovich Ecra Creative Group They were called Aquadots. Last Holiday season, cable television networks with my kids’ ear started advertising a new product. The concept seemed pretty simple: The young “artist” used what amounted to an oversized syringe to squirt colored gel dots onto a special “canvas”. Think of a gooey “Light Bright” […]

The milk marketing machine

Author: Jason Voiovich Ecra Creative Group The milk mustache is just the beginning. Behind the endless “got milk?” T-shirts and bumper stickers, and beyond countless celebrities sporting milk mustaches, exists a powerful dairy promotional apparatus. Of course, that’s not much of a surprise – the upper Midwest is the nation’s leading dairy region. But seeing […]

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Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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