Virtuwell completes the HealthPartners complete care value proposition. Now they just need to explain it to us.
Johnson & Johnson isn’t heeding its own lessons in crisis communication.
Q: When do you know if your venerable brand is ready to lose the name and rely on logo alone? A: You just know.
A snowstorm, an airport, and an extra night in a hotel give you a lot of time to think about crisis messaging.
The “Theory of Trying” gives us insight into persuasion attempts to get people to take seasonal flu vaccination seriously.
Falling attendance at Minnesota Wild games might be disheartening, but it was inevitable.
Rapper Snoop Dogg makes a befuddling choice of spokesperson for computer security giant Symantec.
Microsoft has pulled the plug on a little-publicized and little-utilized cash rebate system for its Bing browser.
The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.
Resorting to aggressive direct marketing strategies could be a sign of frustration at the American Society for the Prevention of Cruelty to Animals.keep looking »