State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

March Madness Viewing is a Team Sport

Arbitron data showed 20% of the NCAA Basketball Tournament audience watched outside the home.

I don’t enjoy the New York Times *that* much

Instead of an ever-fancier paywall, publications such as the New York Times should consider simpler collective subscription models similar to cable television.

CPSC Credibility (Marketing) Gap

Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.

How to make cigarettes sexy again

Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.

Gluten-Free and Suddenly-Relevant Branding

Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.

Flu Fighters

The “Theory of Trying” gives us insight into persuasion attempts to get people to take seasonal flu vaccination seriously.

Will Apple do for (to) TV what it did for (to) music?

Apple and Disney are reportedly in talks to sell/rent individual TV episodes for 99 cents.

The value of silver

Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.

No more Bing bling

Microsoft has pulled the plug on a little-publicized and little-utilized cash rebate system for its Bing browser.

Mobile Malware: The Worm in the Apple

It is only a matter of time before mobile viruses, worms, and Trojan horses change the infallibility mystique of the Apple brand.

keep looking »

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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