Will Apple do for (to) TV what it did for (to) music?
Apple and Disney are reportedly in talks to sell/rent individual TV episodes for 99 cents.
The value of silver
Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.
No more Bing bling
Microsoft has pulled the plug on a little-publicized and little-utilized cash rebate system for its Bing browser.
Mobile Malware: The Worm in the Apple
It is only a matter of time before mobile viruses, worms, and Trojan horses change the infallibility mystique of the Apple brand.
If you like Robin Hood, then I don’t
But if I like Robin hood, then I think you should too. Recent research helps us sort out this mental mess.
Why do tornados still kill people?
Last week’s tornados in Ohio are a deadly reminder of the power of “scripts” to predict behavior.
Privacy problems will kill Facebook
For the vast majority of low-intensity users, lower privacy means higher perceived risk.
Famous Dave’s, Price Framing, and the $5 Business Lunch
The average business lunch consumer mindset does not bode well for “middle of the road” dining options.
What shelf space reduction means for niche brands
The trend towards brand portfolio reduction at retailers means smaller players will need to get creative.
News Flash! Camel Ads Work on Teen Girls
A marketing blitz for Camel’s No. 9 cigarette brand (supposedly aimed at adults) seems to have caught the fancy on teen girls. Big surprise.
keep looking »About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
