State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Tarnished Tylenol

Johnson & Johnson isn’t heeding its own lessons in crisis communication.

CPSC Credibility (Marketing) Gap

Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.

Trader Joe’s, Snowstorms, and Supply Chain Risk

Trader Joe’s presents a uniquely brand-centric shopping experience, but as a snowstorm in Chicago shows, it’s strategy means its supply chain is vulnerable.

Moscow’s image: Up and running within hours

In a matter of hours following an apparent suicide attack, Moscow resumed normal operations at its Domodedovo airport.

Like It Or Not, A New Vikings Stadium Is Coming

The dramatic collapse of the roof of the HHH Metrodome during this month’s winter storm is the last nail in the coffin.


A snowstorm, an airport, and an extra night in a hotel give you a lot of time to think about crisis messaging.

The Battered Brand of the Better Business Bureau

A consumer watchdog that gets its dues from the business community has an inherent image problem.

CR does a 180 on the 460

Toyota’s decision to halt sales of the Lexus GX 460 shows the power of the Consumer Reports brand.

You can’t “Leggo your Eggo” if you can’t get one

Production problems at Kellogg’s Eggo processing plant in Atlanta pose significant risks to the brand – and an opening for competitors.

Who wants to see the killer killer whale?

Perhaps paradoxically, Seaworld in Orlando might actually see an attendance boost stemming from the recent death of an orca trainer.

keep looking »


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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