State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

March Madness Viewing is a Team Sport

Arbitron data showed 20% of the NCAA Basketball Tournament audience watched outside the home.

The “real” Las Vegas is not what you think

Las Vegas residents are so good at putting on a show that if you’re not careful, you’ll believe that’s how they really are.

Burger King’s (unemployed) legion of fans

Burger King is learning the hard way that its core 18-34 year old male demographic is disproportionately affected by the economic recession.

Men like pampering too

The market for men’s skin care, hair care, and salon services is off the charts – probably the single biggest unsung consumer demographic change in the past decade.

Halo Strong. Army Strong.

At a recruiting cash burn rate of nearly $100 million per month, the US Army is getting creative.

Girls just didn’t want to have (fantasy) fun

1. was a short-lived experiment bringing the fantasy sports idea to soap opera viewers.
2. The temptation is strong; fantasy sports leagues are huge moneymakers, in addition to providing a wealth of psychographic data.
3. But soap enthusiasts didn’t buy in like the guys did; what sounded like a great idea simply died on the vine.

Will anyone still go hunting in 2035?

Author: Jason Voiovich Ecra Creative Group I didn’t hunt as a kid. My father simply wasn’t into it. And in those days, if your father didn’t hunt, odds were, you didn’t either. But I was alone among my peers in elementary school. They all hunted with their fathers. Each fall (the specific date varied by […]

How to slay the (GEIKO) caveman

Author: Jason Voiovich Ecra Creative Group Why do real estate agents still exist? Online Multiple Listing Service (MLS) searches, price/neighborhood comparisons, virtual tours, and a cacophony of similarly powerful web-enabled tools have made finding your next home faster and easier than ever before. In fact, ten years ago, more than a few very smart analysts […]

Reverse mortgage: Hero or villain?

Author: Jason Voiovich Ecra Creative Group Perhaps it is just poor timing. Just as the word ‘sub-prime’ became part of the everyday vernacular, just as mortgage industry giants fell, and just as the Federal Reserve wrested new authority over the market, we have a new mortgage product on the scene. It is called a ‘reverse […]

From strangely unique (Gluek’s) to positively ordinary (Cold Spring)

Author: Jason Voiovich Ecra Creative Group Being in the brewery business today is not easy. The competition for the US alcoholic beverage market remains intense. Beer is a core product, followed closely by wine and other spirits. It all depends on who you are, where you live, how much you make, and in which circles […]

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Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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