Burger King’s (unemployed) legion of fans
Burger King is learning the hard way that its core 18-34 year old male demographic is disproportionately affected by the economic recession.
Men like pampering too
The market for men’s skin care, hair care, and salon services is off the charts – probably the single biggest unsung consumer demographic change in the past decade.
Halo Strong. Army Strong.
At a recruiting cash burn rate of nearly $100 million per month, the US Army is getting creative.
Girls just didn’t want to have (fantasy) fun
1. FantasySoapNet.com was a short-lived experiment bringing the fantasy sports idea to soap opera viewers.
2. The temptation is strong; fantasy sports leagues are huge moneymakers, in addition to providing a wealth of psychographic data.
3. But soap enthusiasts didn’t buy in like the guys did; what sounded like a great idea simply died on the vine.
Will anyone still go hunting in 2035?
Author:
Jason Voiovich
Ecra Creative Group
I didn’t hunt as a kid.
My father simply wasn’t into it. And in those days, if your father didn’t hunt, odds were, you didn’t either. But I was alone among my peers in elementary school. They all hunted with their fathers.
Each fall (the specific date varied by the game [...]
How to slay the (GEIKO) caveman
Author:
Jason Voiovich
Ecra Creative Group
Why do real estate agents still exist?
Online Multiple Listing Service (MLS) searches, price/neighborhood comparisons, virtual tours, and a cacophony of similarly powerful web-enabled tools have made finding your next home faster and easier than ever before. In fact, ten years ago, more than a few very smart analysts predicted the end [...]
Reverse mortgage: Hero or villain?
Author:
Jason Voiovich
Ecra Creative Group
Perhaps it is just poor timing.
Just as the word ’sub-prime’ became part of the everyday vernacular, just as mortgage industry giants fell, and just as the Federal Reserve wrested new authority over the market, we have a new mortgage product on the scene.
It is called a ‘reverse mortgage’, and it is not [...]
From strangely unique (Gluek’s) to positively ordinary (Cold Spring)
Author:
Jason Voiovich
Ecra Creative Group
Being in the brewery business today is not easy.
The competition for the US alcoholic beverage market remains intense. Beer is a core product, followed closely by wine and other spirits. It all depends on who you are, where you live, how much you make, and in which circles you socialize. [...]
Madonna redefines herself – and more importantly – what it means to turn 50
Author:
Jason Voiovich
Ecra Creative Group
It seems a bit beyond belief, doesn’t it?
On the eve of her 50th birthday this summer, the Material Girl, the author of Sex, and the perpetrator of countless minor social scandals, Madonna’s eleventh studio album – “Hard Candy” – hits store and online shelves April 29.
Hardly needed, but a bit of perspective [...]
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
