Comments on: A very important ad in a very ordinary campaign http://stateofthebrand.com/?p=356 A weekly discussion of how branding affects the world around you. Wed, 25 Aug 2010 18:37:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Cathy L Kennedy http://stateofthebrand.com/?p=356&cpage=1#comment-1459 Cathy L Kennedy Tue, 29 Sep 2009 18:03:18 +0000 http://stateofthebrand.com/?p=356#comment-1459 I for one really liked the commercial, proving that no matter what road your life takes that you can overcome anything and conquer what needs to be done. Your best feelings and gut instincts come from having to use your common sense. You can actually do a better job of listening when those are your main tools.. We don't listen enough. Way to go Nationwide, but, I only saw his 30 second spot just once and I have thought about him ever since. Where did he go and why do you no longer play it in the Florida area? I am tired of the same Sandy Garza. Isn't "LISTENING" the object of your commercial? Bring Michael back he is definitely the best listener. I for one really liked the commercial, proving that no matter what road your life takes that you can overcome anything and conquer what needs to be done. Your best feelings and gut instincts come from having to use your common sense. You can actually do a better job of listening when those are your main tools.. We don’t listen enough. Way to go Nationwide, but, I only saw his 30 second spot just once and I have thought about him ever since. Where did he go and why do you no longer play it in the Florida area? I am tired of the same Sandy Garza. Isn’t “LISTENING” the object of your commercial? Bring Michael back he is definitely the best listener.

]]> By: Jeffrey Hunt http://stateofthebrand.com/?p=356&cpage=1#comment-875 Jeffrey Hunt Thu, 09 Jul 2009 03:00:36 +0000 http://stateofthebrand.com/?p=356#comment-875 Great article. And to your question as to whether this ad is successful, here's why it is: After seeing this amazing advertisement, I was so interested in Nationwide Insurance and the remarkable Michael Piccerello that I took the time to search for him. This ad has stuck with me for ten minutes, and is thus extremely successful. Great job Nationwide. Great article. And to your question as to whether this ad is successful, here’s why it is:

After seeing this amazing advertisement, I was so interested in Nationwide Insurance and the remarkable Michael Piccerello that I took the time to search for him. This ad has stuck with me for ten minutes, and is thus extremely successful.

Great job Nationwide.

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