Reinventing an American Icon: The new look of AT&T
Author: Jason Voiovich, Principal, Ecra Creative Group I think the Fab 5 from Bravo TV’s Queer Eye for the Straight Guy would be proud. The new look of AT&T is truly AT&T – only better. Needless to say, the AT&T image was in serious need of a makeover. From a visual perspective, the logo was [...]
The Gold Medal for the World’s Most Well-Recognized Brand Goes To . . .
Author: Jason Voiovich – Principal, Ecra Creative Group The Olympics, of course. No other brand really comes close on the international stage. The Olympic “brand” – what it symbolizes beyond the mere name – is the most well recognized concept in the world. Surprised? You shouldn’t be. While many commentators in the United States yawn [...]
Exubera Inhaled Insulin: Maybe the best prescription drug name ever
Author: Jason Voiovich Principal, Ecra Creative Group A few weeks ago, one of my son’s friends came to visit. He brought his older brother along. His older brother is insulin dependant. He carried a small, black bag. Three times a day, he needs to remove a needle from the bag, uncap it, and inject himself. [...]
5-Bladed Razors and Semi-Truck SUVs – Using brands to spot a product life cycle in decline
Author: Jason Voiovich, Principal, Ecra Creative Group So how many blades does it take to shave the male beard? If you asked my grandfather, he would say “oneâ€. Ask my father and you would get the same answer. Ask Gillette, and the answer is “five†(“six†if you count the blade on the back of [...]
About
Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad
