State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Ahnyoneekahseyo Wal-Mart. The world’s largest retailer pulls out of South Korea.

Author: Jason Voiovich Principal, Ecra Creative Group Wal-Mart just couldn’t get it right. After nearly $10 billion in losses, Wal-Mart decided they just could not figure the $25 billion South Korean retail market. Its 16 stores are being sold to Shinsegae, a locally-based retailer knows what it takes to succeed there. Put simply: Wal-Mart could […]

Think it’s tough to manage one brand? Try 18. HomeServices of America has it right.

Author: Jason Voiovich Principal, Ecra Creative Group Tip O’Neill once said: “All politics is local.” The same could be said for real estate. The market for property – especially single-family homes – is intensely local. That’s why successful real estate agents put down such firm roots. Their value to us, especially in an age of […]

All babies. All the time. Baby First TV targets the untargetable.

Author: Jason Voiovich Principal, Ecra Creative Group Where can programming go from here? Prenatal? In all seriousness, last week we saw the unveiling of Baby First TV, a 24-hour cable network geared specifically for children ages 6 months to 3 years old. Child development experts can argue the merits of television viewing at such an […]

Losing the letters: How BTG Cosmetics changed its name to capitalize on cosmeuticals

Author: Jason Voiovich Principal, Ecra Creative Group Beauty is no longer skin deep. The marriage of cosmetics with pharmaceuticals (or “cosmeuticals” as they are called) not only accounts for an estimated $4.2 billion in annual sales, but also represents a seismic shift in the way beauty products are researched, formulated, and marketed to both women […]

Losing the letters: How BTG Cosmetics changed its name to capitalize on cosmeuticals

Author: Jason Voiovich Principal, Ecra Creative Group Beauty is no longer skin deep. The marriage of cosmetics with pharmaceuticals (or “cosmeuticals” as they are called) not only accounts for an estimated $4.2 billion in annual sales, but also represents a seismic shift in the way beauty products are researched, formulated, and marketed to both women […]

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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