State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Taking the “if” out of life. Good wordplay from MetLife.

Author: Jason Voiovich Principal, Ecra Creative Group Long-term financial assets, insurance and retirement products are all basically sold on fear. Most people would outwardly claim otherwise, but think about it for a second. Why else do most of us tuck away thousands of dollars per year and receive: (a) Delayed gratification (retirement products); or (b) […]

The Minnesota (Public Radio) Miracle

Author: Jason Voiovich Principal, Ecra Creative Group This is not your father’s public radio. Minnesota Pubic Radio’s three Twin Cities-based stations — 91.1 KNOW FM news and talk, 99.5 KSJN FM classical, and newcomer 89.3 KCMP FM The Current — boast a listenership well beyond any other public radio station in the country. Not bad […]

Baseball, Apple Pie, and . . . Toyota?

Author: Jason Voiovich Principal, Ecra Creative Group “When is the best selling car in America the best car for America?” What is so interesting about Toyota’s advertising campaign for the 2007 Camry is not necessarily that the vehicle is a gasoline/electric hybrid, but that the Camry — a Japanese model — can be the top […]

Wild Thing. Wild Brand.

Author: Jason Voiovich Principal, Ecra Creative Group “500 Ton Bull Seeks Rider.” The latest billboard advertisement for Valleyfair’s Wild Thing® roller coaster seems in remarkably bad taste now, doesn’t it? To be fair, most businesses will never face the remote possibility that their star attraction will jump its track and send 18 people to the […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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