State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

This roadster can smoke your ‘Vette: Tesla Motors is fixing the electric car image problem

Author: Jason Voiovich Principal, Ecra Creative Group 0-60: 4.0 seconds You might expect to see this in a brochure for the next Porsche 911 or some exotic supercar from Italy. But not this time. California-based Telsa motors is the proud owner of this headline-grabbing acceleration figure. But that’s not why it has grabbed national attention. […]

Back from Seattle: The weird and wonderful wording of WaMu

Author: Jason Voiovich Principal, Ecra Creative Group I was not mentally prepared for it. My wife and I were on I-5 heading north out of Seattle to go whale watching on San Juan Island. The billboard off to our right declared: WaMu free checking. Apply now at We saw three more billboards like it […]

Coca-Cola’s secret formula really doesn’t matter

Author: Jason Voiovich Principal, Ecra Creative Group It was the stuff of cheesy crime movies. Employees at the Coca-Cola Company in Atlanta, Georgia, were busted trying to sell trade secret information to PepsiCo. You could almost hear what they were thinking as they stuffed confidential documents into their bags. If Pepsi only had the secret […]

The case of the ugly goslings: The legal tussle between Gander Mountain and Cabela’s

Author: Jason Voiovich Principal, Ecra Creative Group So. How close is too close? Gander Mountain has a goose in its logo – we’ve all seen it. Cabela’s also uses a goose image on a version of its “guide series” logo. Let’s put pure ugliness aside for a moment (because both logos are ugly) and review […]

MyRichUncle student loans. When a great name just isn’t enough.

Author: Jason Voiovich Principal, Ecra Creative Group Why can’t everyone just have a rich uncle? I have to admit, it would make financing higher education easier. Selecting a college or university is daunting enough for the average 18-year old, but assuming your parents haven’t stashed enough away in their 529 savings account (I am personally […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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