State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Certified Maine Lobsters: These people take their shellfish very seriously

Author: Jason Voiovich Principal, Ecra Creative Group A lobster’s a lobster, isn’t it? Is a lobster caught off the coast of Maine any different than the lobster caught a few miles south in New Hampshire or a few miles north in Canada? Biologically, probably not. The undersea shelf environment remains (for the most part) consistent […]

It’s not easy being green: BP’s Prudhoe Bay Mess

Author: Jason Voiovich Principal, Ecra Creative Group Kermit was right. BP’s green advertising campaign took a hit this month when the company discovered a dangerous level of corrosion in some of its feeder pipes to the main Alaska pipeline. The company was forced to shut down half the Prudhoe Bay oil field, cutting approximately 8 […]

The story of Dennis Hwang: The Korean “Google Doodle” master

Author: Jason Voiovich Principal, Ecra Creative Group Who is that guy? Specifically, the guy who designs the clever “variables” on the standard Google logo? We’ve all seen them: The letters in the Google logo being replaced by some holiday specific piece of artwork. The entire logo written in Braille. Two cats dancing with sparklers on […]

BzzAgents: A questionable new twist on old-fashioned word-of-mouth

Author: Jason Voiovich Principal, Ecra Creative Group Consider yourself warned. If you are of the persuasion that advertising professionals will do just about anything to get you to buy their product, then reading further will not help correct your impression. Just when you thought it was safe to trust the untainted opinion of a friend […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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