State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Guerilla marketing is not dead: The case of Shoreview’s Lost Sheltie

Author: Jason Voiovich Principal, Ecra Creative Group Conventional wisdom would tell you this is the worst time of the year to install a sign. With high-contrast political signage sprouting like acne on the prepubescent landscape, no one would think to use a sign right now to communicate anything of importance. Unless, of course, it was […]

The new world of good-for-you sin foods: Enviga, Adora, and CocoaVia

Author: Jason Voiovich Principal, Ecra Creative Group Apparently, you can have your cake and eat it to. That is, if you believe the advertising claims stemming from this newest sub-segment of the food industry. And like any promotional message, each one does contain a nugget of truth. Let’s take a look a few newcomers. Enviga […]

Army Strong? Recruitment woes force an ad agency change for the $200 million government account

Author: Jason Voiovich Principal, Ecra Creative Group An Army of One? The Army’s current slogan been the sick joke around the water cooler at the Pentagon for the last two years. Recruitment targets were lowered in 2004 (they never would have been met otherwise), outright missed in 2005, and have only picked up slightly this […]

A new “wrinkle” in television product placement: Restylane’s Hottest Mom in America contest

Author: Jason Voiovich Principal, Ecra Creative Group Who knew injectable wrinkle treatments would be so popular? Medicis clearly did. Stemming from the recent runaway success of Allergan’s Botox® anti-wrinkle treatments, Medicis has thrown the marketing of its own version – Restylane – into high gear. But how do you compete with the Botox marketing machine? […]

Beyond college Bowl Game naming rights: IBM enters the classroom

Author: Jason Voiovich Principal, Ecra Creative Group This is not your father’s IBM. For the better part of the last five years, the IBM brand has been going through a radical transformation. Once the stalwart of business equipment and technology manufacturing (hence the moniker International Business Machines), IBM has been divesting itself of those legacy […]

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Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
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Dad

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