State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Channel muscle: Why getting rid of the Cingular brand isn’t all bad

Author: Jason Voiovich Principal, Ecra Creative Group Four billion dollars. That astounding number is what AT&T and SBC have spent building and promoting the “Cingular” brand name over the last half decade. Considering how bad the situation was at the time, Cingular parents AT&T and SBC have done a solid job. Cingular’s predecessor, AT&T Wireless, […]

Playing the “USA” card at your local auto dealer

For the American carmaker, life could be better. Toyota is set to kick GM off the top spot in annual sales volume. Chrysler’s marriage to Daimler Benz is spatty at best. Ford is trying anything. While Wall Street batters these nameplates on the stock exchange, it is the dealers who take the brunt of the […]

Pfizer pfights pflabby pfidos

Author: Jason Voiovich Principal, Ecra Creative Group Most dogs are fat. Specifically, more than half of all middle-aged dogs (older than 4) have a weight problem. The problem is simple: Veterinarians say dogs eat too much for the amount of exercise they get. Sound like a familiar refrain? Change “vet” to “doctor” and “dog” to […]

The (RED) campaign owes a lot to the (PINK) campaign

Author: Jason Voiovich Principal, Ecra Creative Group Africa desperately needs help. That should come as no surprise. I grew up seeing images of famine, starvation and war across the continent. Horrible images. Images burned into my memory. Today, it is even worse. In addition to famine, poverty and conflict, AIDS has brought a new level […]

Branding the unbrandable: Target’s brilliant new pill bottles

Author: Jason Voiovich Principal, Ecra Creative Group The round pill bottle design has outlived its usefulness. Think about it for a second. How difficult is it to read the name of the prescription, the name of the person it’s for, and the required dosage all while twisting a one inch diameter opaque orange bottle? And […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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