State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Gimmicks aren’t all bad: What’s your RealAge?

Author: Jason Voiovich Principal, Ecra Creative Group So. How old are you? Chronologically, that is a pretty easy question. View the same question holistically, however, and the answer can be quite different. Anecdotally, we all know people who seem “older” than really are. Conversely, we also know of those lucky few, who even in old […]

Brain scans just aren’t enough: Analyzing SuperBowl advertising is a bit more complicated

Author: Jason Voiovich Principal, Ecra Creative Group By at least one measure, this year’s crop of SuperBowl advertisements was not that good. Researchers at the UCLA Ahmanson Lovelace Brain Mapping Center wired up 10 (unlucky) volunteers to have their brains scanned as they sat through all 33 of the most-anticipated SuperBowl ads. Putting aside the […]

Advertising knows no altitude limits at US Airways

Author: Jason Voiovich Principal, Ecra Creative Group Once upon a time, it was just SkyMall. For those of you who know me well, you know that I used to travel a lot. The better part of my twenties was spent in the cramped, dehydrating cabin of one of Northwest’s aging DC-9s or slightly newer Airbus […]


Author: Jason Voiovich Principal, Ecra Creative Group It looks like Wal-Mart may have found a way out of PR hell. CEO Lee Scott is on a mission to reinvent the way Wal-Mart impacts its environment. A few specifics: 1. Wal-Mart operates the nation’s second-largest fleet of trucks. Over the next three years, the company plans […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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