State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Lice Ice: The trouble with the amazing cootie killer

Author: Jason Voiovich Ecra Creative Group How do you market a product no one wants to talk about? That is exactly the problem for Vivian Kamrath’s all-natural, organic lice treatment, Lice Ice. Efficacy aside (I am certainly not qualified to discuss the effectiveness of the product from a medical perspective, and luckily have no personal […]

Is it really Black Angus? Only your meat packer knows for sure.

Author: Jason Voiovich Ecra Creative Group What’s in a label? If you believe two unidentified meat handlers working for Cub Foods, it is not Black Angus beef. A few weeks ago, in a lawsuit seeking class action status, two employees blew the whistle on Cub Foods and its parent company, SuperValu. For the last six […]

SpongeBob is the new Snoopy

Author: Jason Voiovich Principal, Ecra Creative Group I hope the Mall of America writes a better agreement this time. It was about a year ago that the MoA had itself in a little pickle. Unable to come to terms with Universal Syndicate (who manages the licensing rights to the Peanuts characters, and hence, Camp Snoopy), […]

Bank of (illegal) America

Author: Jason Voiovich Principal, Ecra Creative Group For good or for ill, the credit card is the quintessential American financial vehicle. Now that the definition of “American” is getting broader, the credit card has (naturally) followed suit. Bank of America recently announced plans to offer credit card accounts to undocumented workers. Those with no credit […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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