State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

The Green Giant is tired of being pushed around

Author: Jason Voiovich Ecra Creative Group The marketing of vegetables has officially gotten serious. Not since the “Sprout” character encouraged youngsters to eat their Green Giant veggies has the company had anything remotely resembling a strategy to reach younger consumers. And in the time the big green guy has been asleep at the wheel, the […]

Pit bulls, 3M and Pawn America all have the same problem

Author: Jason Voiovich Ecra Creative Group No other dog breed seems to conjure the kind of loathing and fear than the feisty little pit bull. Over the past few months, a spate of dog attacks has refocused public attention on aggressive dog breeds. Attacks across the Twin Cities (most recently involving a 59 year old […]

Wilsons Leather: Moving up market or falling off a cliff?

Author: Jason Voiovich Ecra Creative Group The grass is not always greener on the other side. In an effort to stem a disastrous tide of disappointing sales and earnings over the last three years, Wilsons Leather has made a decided effort to move upscale. Even the casual observer can see why. The last three holiday […]

Stem cell technology gets some PR help from Vadnais Heights-Based BioE

Author: Jason Voiovich Ecra Creative Group It’s tough to be a stem cell these days. On one hand, you hold out the promise of treatments and cures for some of medicine’s most vexing conditions: Alzheimer’s, Cystic Fibrosis, Spinal Cord Injuries, to name just a few. On the other hand, you are a lightning rod for […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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