State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

The Jitterbug phone: A taste of things to come

Author: Jason Voiovich Ecra Creative Group That fact the US population is getting older should come as no surprise to anyone. What is surprising – at least to me, as a student of branding and advertising – is how little that new reality has changed my profession. Let’s take a look at a few of […]

Branding the alternative energy movement: the kitschy and concrete 2020.

Author: Jason Voiovich Ecra Creative Group It seems as though the green movement is solving its branding problem. Gone are the days where “alternative energy” was the sole domain of people with “alternative lifestyles.” In order to achieve its ends (much less survive), the green movement has taken a page out of the marketing playbook […]

The martial arts industry’s love/hate relationship with the UFC

Author: Jason Voiovich Ecra Creative Group Author’s Note: I do not approach this topic objectively. As a martial arts instructor in my spare time, I have seen this issue first hand. Last week, over the Independence Day holiday, the Martial Arts Industry Association had its annual “Supershow” conference. The three-day event highlighted both the industry’s […]

The secrets behind Apple’s iPhone spin machine

Author: Jason Voiovich Ecra Creative Group Three hours. Half a million units sold. Last Friday, at exactly 6 p.m., Apple released the much-anticipated iPhone. People waited in lines outside the company’s trademark Apple mall stores and AT&T/Cingular wireless stores for their chance to be the first to have the latest must-have consumer product. Let’s do […]

Can Beckham do for US pro soccer what Armstrong did for cycling?

Author: Jason Voiovich Ecra Creative Group In the United States, pro soccer rates somewhere below pro hockey. And that’s saying something. Sorry hockey fans, but in the ratings game, that’s far below football. Below baseball. Below NASCAR. Below basketball. Below (even) the WWE. Low ratings (and even lower acceptance at the pro level) have been […]

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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